What would it look like to transform your development and marketing practice to lean into abundance and be community-centric?

No matter how the budgeting process went or what you ended up sacrificing or gaining, it’s always true that your dreams cost more than your budget. We have compiled a list of areas to prioritize when planning your marketing investments.

The pandemic hit the nonprofit sector hard. It was estimated that about one million people lost their jobs. Which leads to the question: You’ve been laid off. What do you do when you wake up the next morning?

Do you find yourself adding more tasks to your already unrealistic list? When was the last time you said “No” or “Yes, but not that way or by that time” when asked to meet a deadline? Do you avoid your email at times because you know you will see another “ask” requiring your time and energy?

Does your mission statement impact your fundraising efforts?

As nonprofit leaders and advocates in the field, we oftentimes find ourselves asking: am I doing enough? Or, why am I even doing this work? Or, Is anything going to change?

What does it look like to begin transforming your development practice in the context of community centric fundraising?

Through many connections with many organizations over the last few years, it became clear that the very sector that positions nonprofit capacity building as its north star has been willfully asleep at the wheel of equity and justice. Make no mistake - this is by design.

But there was a common thread among every conversation: the desire to help create change. The recognition that black lives simply do not matter to the masses, and a newfound calling to end the structures that plight black America. The need for paradigmatic shifts; a deep-rooted awakening. In short, the desire to step up and end racial inequity.

Your thoughtful statement may have been the first step - and now, you have more work to do.  Statements on solidarity have important words and promises, but we want to be sure you take the next step and put action behind those sentiments. Where have you fallen short? What’s next for your organization?